LINEAR TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND INNOVATION

Linear TV networks have long been recognized as established television formats, relying on scheduled programming via cable. In contrast, digital services operate on viewer-driven consumption, with Netflix, major competitors, and Apple TV+ serving as key industry players. As viewer preferences shift, rivalry between conventional TV networks and onli